The AI effect in pharma commercial strategy: From data to real-time insight & actions

As the race to deliver personalised engagement at scale heats up, artificial intelligence (AI) has become the critical differentiator for pharma companies, turning vast data streams into actionable insights that drive real-time decision-making and measurable competitive advantage.

The opportunity to achieve smarter decision-making and personalised customer engagement has never been greater in the industry. Yet, many organisations struggle to implement and scale AI solutions that deliver measurable impact effectively.

Join us on Wednesday 4th December @ 2pm GMT - 3pm CET - 9am EST for an exclusive webinar, sponsored by Trueblue, to learn how life sciences organisations are leveraging the power of AI-driven strategic insights to revolutionise decision-making, enhance customer engagement, and gain a competitive edge.

You’ll learn:

• The evolution of commercial strategy with AI-driven analysis in healthcare
• The benefits of leveraging AI for enhanced customer engagement and personalised marketing strategies
• Practical strategies to harness AI and generative AI (GenAI) for elevating HCP engagement through tailored, value-added interactions
• Key considerations for launching and scaling AI implementations within industry, ensuring that every interaction with HCPs is impactful and resonates in a competitive market
• The importance of data quality and analytics in successful AI use cases

What you'll gain:

• Strategic insights on implementing AI for commercial excellence
• Practical frameworks for enhancing insights generation and engagement
• Understanding of key success factors in AI adoption and services
• Real-world perspectives from industry leaders from Trueblue and Microsoft
• Interactive Q&A session with experts

Don't miss this opportunity to gain actionable insights from industry pioneers who are reshaping pharmaceutical commercial strategy through AI innovation.

Limited spots available. Register now to secure your place.

About the speakers

Charm Legrand is the Vice President of Strategy & Partnerships at Trueblue, with over 15 years of global experience in life sciences, technology and consumer goods & retail. A proven leader in commercial and digital transformation, Charm specializes in leveraging AI, data, and customer experience to drive innovation. She has successfully led large-scale strategic programs, guiding life science organizations through AI implementations that deliver measurable impact. Charm is passionate about using data and technology to shape transformation strategies that enhance customer engagement, streamline operations, and drive sustained growth in a competitive market.

Sergio Romoli, Chief Commercial Officer at Trueblue, is a senior executive in the tech industry, known for his expertise in digital transformation and cloud computing. With over 20 years of experience, Romoli has worked in various leadership roles across major tech companies like SAP and Microsoft, driving innovation and growth. He is also a frequent speaker on topics related to digital strategy and cloud solutions.

Andrew Graley, Healthcare & Life Sciences Industry Advisor EMEA at Microsoft, is part of the Microsoft Worldwide Health & Life Sciences team. Graley works directly with healthcare providers and life sciences companies, empowering innovation and better health outcomes through new systems of intelligence with data driven ecosystems.
 

Enric Sabata Junyent, Global Insights Analytics Solution & Strategy Lead, in Global Medical Affairs, Boehringer Ingelheim
Passionate about the vital role of Insights and Medical Affairs, always adding a touch of innovation and technology. Enric manages global processes, tools and teams, creating effective solutions for Medical Affairs.

Eloise McLennan, Deep Dive editor (moderator)
Eloise McLennan is the editor for pharmaphorum’s Deep Dive magazine. She has been a journalist and editor in the healthcare field for more than five years and has worked at several leading publications in the UK.