It’s fair to say that pharma sales & marketing is under more pressure than ever before, with monumental changes across the industry forcing marketers and sales forc
For episode 13 of the pharmaphorum podcast podcast I went to AstraZeneca’s London base to meet Paul Naish, who’s the company’s director of oncology advocacy and government affairs, to talk
This episode of the pharmaphorum podcast focuses on lung cancer, with AstraZeneca’s VP, global franchise head, Tagrisso TDR (Tumour Drivers and Resistance) Patrick Connor explaining why the
The health sector is going through rapid and radical transformation and new technologies are redesigning the way healthcare is delivered, and even conceived of, thanks to the emergence of d
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
