Sales & Marketing
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Teva’s strategy for multichannel engagement

Teva has a simple strategy for multichannel customer relationship management (CRM) and at its heart is the alignment of marketing activities to business objectives.

Sales & Marketing
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Tell us: how fast is pharma innovating

pharmaphorum is conducting some research into how pharmaceutical marketers are innovating amidst the increasing demands of engaging in a multichannel world.

Sales & Marketing

Sales & Marketing
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5 strategies to retain top talent

The pharma sales industry is in the midst of rapid transformation, fuelled by digital disruption and dynamic market forces.

Digital

Market Access

Spotlight on
Life Sciences Industry Report Part 1 Download

Life Sciences Industry Report 2025

In pharmaphorum’s inaugural Life Sciences Industry Report 2025, delve into the trends that propelled the pharmaceutical industry along in 2024.

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