Healthcare Innovation: the big ideas shaping the future of pharma

The transformation taking place in healthcare is challenging for everyone and adaptability is key for the pharma industry's continued success.

Long production cycles, concentration on specialist drugs with high price tags, a focus on patients in decision making, the technology enabling patients to connect and share experiences, and reimbursement based on their treatment outcomes are all factors shattering conventions.

With finite budgets, healthcare systems are recognising that individuals need to take responsibility for their own wellbeing. As PhRMA president and CEO John Castellani said: "The bottom-line is that

no nation, no matter how wealthy, can provide innovative healthcare for its citizens unless it values wellness, prevention and disease management at least as much as it values acute care."

Download the White Paper to understand the shifting landscape, the influencers and the issues that must be taken into account to ensure pharma stays relevant and builds trust among its stakeholders.