Articles
The drive to make effective decisions faster

The drive to make effective decisions faster

Keith Brockbank proposes a new approach to take some of the stress out of commercial decision making and improve the outcomes. Decisions, decisions – the pressure is on as never before to make brilliant decisions as fast as possible...

Articles
The time has come: major reinvention is now a requirement for success

The time has come: major reinvention is now a requirement fo...

IMS considers the imperative for pharma to adopt new commercial models and to follow soon, the need to reappraise its approach to new product launch in a vastly changed environment. The pace of transformation in the world’s leading pharmaceutical markets has increased dramatically in recent years...

Articles
Prospering in a pay-for-performance world

Prospering in a pay-for-performance world

Paul Jones and Jan Malek review how pharma companies can adapt in order to remain commercially strong in the new cost-benefit critical world. Many medicines work for fewer than 50 percent of the patients who take them, but the pharmaceutical companies that manufacture them nevertheless get paid for every prescription filled. This model is about to change dramatically...

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