Articles
What Are IDEAs Made Of: Positioning

What Are IDEAs Made Of: Positioning

Mike Rea continues the WAIMO series with a piece looking at positioning and draws a comparison with dogs. Remember…a positioning isn’t just for Christmas folks! Children don't come instantly able to distinguish or articulate the difference between Dalmatians and German Shepherds...

Articles
Welcome to pharmaphorum!

Welcome to pharmaphorum!

Paul Tunnah provides an introduction to pharmaphorum and responds to some of the immediate questions you may have, including what the overall objective for the site is. For all those who have taken the time to visit pharmaphorum and read this first article I would like to take the chance to say "thank you" and let you know a bit more about the site and why I set it up...

Articles
Treating pain as a disease and not just a symptom

Treating pain as a disease and not just a symptom

Alasdair Naylor and Eliot Forster discuss novel approaches to the treatment of pain. The treatment of chronic pain is recognised as one of the largest unmet needs in the medical community. Neuropathic pain, a form of chronic pain, is caused by lesions to the nervous system resulting from trauma/compression, infection, metabolic disease, toxic chemicals, or other insults...

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