Articles
Should pharma be envious of Apple?

Should pharma be envious of Apple?

Apple has just recorded the biggest profits in corporate history – how did it achieve this, and does pharma measure up in terms of innovation and marketing?

Articles
Healthcare meetings: focus on the patient

Healthcare meetings: focus on the patient

Healthcare meetings have long been important fixtures for pharma companies, healthcare professionals (HCPs) and medical societies to connect with each other in person and learn the latest devel

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