Articles
Drug rebates: a lethal spiral

Drug rebates: a lethal spiral

Offering rebates and price reductions gains market share in the short term, but in order to sustain the industry and in turn help patients, pharma needs to take a more collaborative approach an

Articles
Should pharma be envious of Apple?

Should pharma be envious of Apple?

Apple has just recorded the biggest profits in corporate history – how did it achieve this, and does pharma measure up in terms of innovation and marketing?

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