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Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

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NICE backs full NHS funding for Alexion's Soliris

NICE backs full NHS funding for Alexion's Soliris

UK health watchdog NICE has given its blessing to NHS funding for Alexion's Soliris, a treatment for an ultra-rare genetic disorder, which is said to be the most expensive drug in the world.

Sales & Marketing

Sales & Marketing
HCPs, DOLs
Sponsored

Local voices, global reach

Digital Opinion Leaders with regional followings are shaping prescribing behaviour in ways that international Key Opinion Leaders are not.

Digital

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The question is not whether an institution should ultimately develop Phase Ia capability. It is when the organisation is ready.

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