Views & Analysis | Perspectives on pharma industry issues

Oncology

Liquid biopsy and the future of tumour-agnostic treatments

Liquid biopsy-based tools are positioned as a critical enabler of tumour-agnostic therapeutic development.

Digital

Google AI Overviews: What it means for pharma

EVERSANA INTOUCH’s 2026 Pharma AI Overviews Report covers the rapid evolution within the Google AI Overviews landscape.

R&D

Clinical Trials Round-Up: March and April 2026

March and April offered no shortage of talking points for the clinical trials community.

Sales & Marketing

Sponsored

12 Questions with Shauna Lord

Shauna Lord recently joined GSK as Business Unit Head Specialty (UK Commercial) to lead the Specialty business in the UK.

Digital

HCP holds agenticc AI in open palmed hand against dark background

Veeva Agentic Commercial: Evidence‑led AI for pharma

Veeva's Commercial Cloud aims to deliver the right medicines to more patients.

Patients

Interview with Matt Wadyka at Reuters Pharma USA 2026

Making direct-to-patient work, with Matt Wadyka

Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.

R&D

Redefining drug discovery: Morocco’s biotech strategy for in...

Ongoing work in Morocco demonstrates how developing research infrastructure can support innovative approaches grounded in locally generated data.

Sales & Marketing

Interview with Craig Ackerman Reuters at Pharma USA 2026

Biotech is back, with Craig Ackerman

In Philadelphia last month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Sales & Marketing

Sponsored

12 Questions with Shauna Lord

Shauna Lord recently joined GSK as Business Unit Head Specialty (UK Commercial) to lead the Specialty business in the UK.

Sales & Marketing

Sponsored

Solution Spotlight: IQVIA CTFS Site Payments

IQVIA Clinical Trial Financial Suite (CTFS) is a next-generation platform designed to modernise clinical trial financial operations.

Digital

Google AI Overviews: What it means for pharma

EVERSANA INTOUCH’s 2026 Pharma AI Overviews Report covers the rapid evolution within the Google AI Overviews landscape.

Digital

Veeva Agentic Commercial: Evidence‑led AI for pharma

Veeva's Commercial Cloud aims to deliver the right medicines to more patients.

Market Access

Industry exercises option for midpoint review of VPAG Invest...

Under the VPAG agreement, £400 million is available under the VPAG Investment Fund. But what benefits will stay once funding goes away in 2029?

Market Access

Approval designed from day one: Building global-ready regula...

The global pharmaceutical landscape is increasingly defined by the necessity for clinical acceleration without compromising data integrity.

Oncology

Liquid biopsy and the future of tumour-agnostic treatments

Liquid biopsy-based tools are positioned as a critical enabler of tumour-agnostic therapeutic development.

Oncology

pharmaphorum podcast Episode 264, ITM's Dr Andrew Cavey

Radiopharma in 2026 & beyond, with ITM's Dr Andrew Cavey

Dr Andrew Cavey, CEO of ITM, discusses current and future radiopharmaceutical trends.

Oncology

ASCO 2026: Powerful evidence for the microbiome in oncology,...

Can the state of someone’s gut microbiome – the balance of good and bad bacteria in their digestive tract – affect their response to cancer immunother

Patients

Patient centricity beyond buzzwords: What works

There is a strong emphasis on patient centricity, but, in many cases, patient engagement is just used to validate pre-existing assumptions.

Patients

Pharmacy sign with yellow townhouse in background

Community pharmacy is ready to lead. Now it needs the system...

Community pharmacy is the infrastructure that makes NHS long-term plans and ambitions possible. But infrastructure without investment does not hold.

Patients

Stem the bleeding: Rising to meet the growing demand for CGT...

Following World Blood Donor Day, a look at the continued need for more donors of blood, but also cord blood and perinatal tissue, too.

R&D

Clinical Trials Round-Up: March and April 2026

March and April offered no shortage of talking points for the clinical trials community.

R&D

Stethoscope rests on medical textbook with AI concept overlay, light blue background

Medical education: Bridging science and clinical practice

Emily Harrison, founder and managing director of Nexus Healthcare Education, explains the critical role medical education plays.

R&D

Sponsored

The UK life sciences sector at a crossroads: Bold decisions ...

We all want the same thing: for the UK to succeed, for our workforces to thrive, and for patients and the NHS to benefit.

Liquid biopsy and the future of tumour-agnostic treatments

Google AI Overviews: What it means for pharma

Clinical Trials Round-Up: March and April 2026

12 Questions with Shauna Lord

Veeva Agentic Commercial: Evidence‑led AI for pharma

Making direct-to-patient work, with Matt Wadyka

Redefining drug discovery: Morocco’s biotech strategy for in...

Biotech is back, with Craig Ackerman

12 Questions with Shauna Lord

Solution Spotlight: IQVIA CTFS Site Payments

Google AI Overviews: What it means for pharma

Veeva Agentic Commercial: Evidence‑led AI for pharma

Industry exercises option for midpoint review of VPAG Invest...

Approval designed from day one: Building global-ready regula...

Liquid biopsy and the future of tumour-agnostic treatments

Radiopharma in 2026 & beyond, with ITM's Dr Andrew Cavey

ASCO 2026: Powerful evidence for the microbiome in oncology,...

Patient centricity beyond buzzwords: What works

Community pharmacy is ready to lead. Now it needs the system...

Stem the bleeding: Rising to meet the growing demand for CGT...

Clinical Trials Round-Up: March and April 2026

Medical education: Bridging science and clinical practice

The UK life sciences sector at a crossroads: Bold decisions ...

US launches probe of German 'underpayment' for medicines

Discover a new era of healthcare panel engagement: Grounded ...

Sales & Marketing

Digital

Market Access

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Oncology

Patients

R&D

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