Articles
Patent expiry & social media: a pharma story of biblical significance

Patent expiry & social media: a pharma story of biblical sig...

Richard Heale highlights the link between patent expiration in pharma and social media. In the beginning Pharma created its ‘block-buster’ fatted calves. Protected by aging patents they will over the next six years put US$267 billion of revenue at risk through patent expiry...

Articles
Novelty and hope make news at the ACR scientific meeting

Novelty and hope make news at the ACR scientific meeting

Kelly Young, RA patient, reports from the 75th annual American College of Rheumatology (ACR) Scientific Meeting. Over 16,000 people attended the recent 75th annual American College of Rheumatology (ACR) Scientific Meeting in Chicago …

Articles
Of bow ties and diamonds

Of bow ties and diamonds

Sue Wright discusses approaches to the different types of relationships with different Key Accounts. Over the years I have had the opportunity to work with a number of consultancy organisations including...

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