Articles
Pharma vs. physician: how data can relieve the headache (part 1)

Pharma vs. physician: how data can relieve the headache (par...

In part one of a two-part article Kabir Shahani teaches how the right data can be used to gain a better insight into your target audience and achieve a competitive advantage. As a founder of a healthcare software company, I hear leaders across the healthcare industry – from creative services companies to pharma executives…

Articles
The EU generics market: a Greek perspective

The EU generics market: a Greek perspective

Rebecca Aris speaks with the head of the R&D department for generic product development at Genepharm for his insights into the current trends in the EU generics market. Ahead of his speaking engagement at the Generics & Biosimilars summit 2012, Deepak shares his insights...

Articles
Bridging the gap: helping physicians make a difference

Bridging the gap: helping physicians make a difference

What can be done to help physicians make a difference? Diane Freeman highlights how marketers need to encourage physicians to make connections with their patients and she explains how. Three months ago, I had a strange experience at an appointment with a new physician. After a brief consultation, the doctor recommended...

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