Articles
The back to basics series: part 1 – how health content finds people online

The back to basics series: part 1 – how health content finds...

Fard Johnmar starts his new series by encouraging health marketers to take a people-first approach toward digital and working to understand the fundamental drivers of online health content consumption. It’s enough to drive you crazy. What is it? Digital! Don’t believe me? Take a look at the graphic developed by the investment banking firm...

Articles
Medical devices: the future is emerging markets

Medical devices: the future is emerging markets

Following our emerging markets focus, Jim Furniss provides thoughts on the opportunities and challenges for the device market. The healthcare industry has recognised for a number of years that there is a great untapped potential in emerging markets...

Articles
Are you ready for the new EU pharmacovigilance legislation changes? Part 2

Are you ready for the new EU pharmacovigilance legislation c...

In part two of his two-part article, Graeme Ladds continues to explore the new EU pharmacovigilance legislation due to come into force in July 2012, looking at the introduction of social media and an outlook on the future. There are 16 guidance documents to accompany the new legislation and part two of this article further explores some of...

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