Articles
Rare diseases part 2: orphan drugs – a paradigm shift for marketing

Rare diseases part 2: orphan drugs – a paradigm shift for ma...

Neil Dickinson continues his rare diseases discussion in part two, looking at the marketing by pharma companies of orphan drugs. Back in the early 90s, I remember pitching for a new product launch. It was for a top ten pharma company and the budget...

Articles
How old is your heart?

How old is your heart?

We interview Professor Rod Jackson about how heart age calculators can present a more accurate and understandable picture of your cardiovascular disease risk. Patients can present with many cardiovascular disease (CVD) risk factors and assessing and measuring them can result in confusion...

Articles
What ails pharmaceutical marketing in India?

What ails pharmaceutical marketing in India?

Priti Mohile offers an overview of pharmaceutical marketing in India. The emerging markets (BRIC nations) are projected to account for 41% of the world's market capitalization by 2030...

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