Exclusive: Day two live coverage from 2018 eyeforpharma Barcelona

pharmaphorum in conjunction with IQVIA present exclusive highlights and coverage generated on-site at the 2018 eyeforpharma Barcelona conference.

Themes discussed at the conference this year included:

  • Commercial Model Innovation
  • Augmented Intelligence
  • Enhanced Patient Solutions
  • Advances in Customer Engagement
  • Digital Innovation and Analytics
  • Patient Innovation
  • Democratising Artificial Intelligence

Day two coverage

Highlights of day two included Google’s Ryan Olohan on how we can be better and the European launch of Orchestrated Customer Engagement by IQVIA – with insights as to what this can mean to the industry from Bernd Haas and Agnieszka Wolk.

You can view the full coverage from Day Two below – or insights from days one and three here.