Veeva AI

Sales & Marketing

On Wednesday 5th November, Veeva Commercial Summit kicked off with a bang in Madrid, unveiling upcoming Veeva AI rollouts.

Sales & Marketing

In Philadelphia this month, pharmaphorum spoke with Craig Ackerman, a partner at the Alexander Group, about launches, AI best practices, and more.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.