Sales & Marketing Sponsored Unlocking the full power of data for Pharma The value of data has never been greater in healthcare.
Sales & Marketing Making data work by delivering relevant content to HCPs Healthcare providers (HCPs) are facing a digital deluge and successive studies reveal that most messaging gets lost in the flood. The torrent of ill-directed communication and ill-
Sales & Marketing Find your inner data and take precision marketing to the nex... Data is the powerhouse of the pharmaceutical sector. It powers drug discovery, clinical trials, and operational performance.
News Novartis snaps up PI3Kα breast cancer drug in $3bn deal Novartis has agreed to buy a PI3Kα-targeting drug for breast cancer from Synnovation, a potential successor to its Piqray brand, for $2bn upfront.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
