technology

Sales & Marketing

How to ensure brand planning success for 2024

Daniel Kohlstaedt, managing director at PurpleLeaf Strategy, discusses how new technologies can help pharmaceutical leaders plan for success during their upcoming brand planning cycle.

Patients

Getting down to the nitty gritty of actively creating health...

In a new episode of the pharmaphorum podcast, host Nicole Raleigh speaks with Stuart Cooper, CEO of Adelphi Group, about Anthropy – a yearly event that aims to spark innovation and foster f

R&D

Exploring the reasons behind increasing burdens on clinical ...

In the first of a five-part festive instalment of the pharmaphorum podcast, web editor Nicole Raleigh speaks with Advarra’s chief product officer, Elisa Cascade, about the reasons behind in

Digital

An investor’s perspective on bio and tech

Increasingly, the life sciences world is characterised by the collision of the worlds of technology and biology.

Digital

US House and Senate, Washington DC Capitol

Prescription digital therapeutics show tremendous promise to...

If you’re reading headlines out of Washington, DC, it can feel like partisan gridlock is the only game in town.

Patients

The rare disease treatment revolution: Pioneering patient-ce...

With over 30 million individuals in the United States alone affected by 7,000 rare diseases,1 it is crucial to provide these patients with timely access to diagnosis and prompt t