Digital Pharma brands face golden opportunity to extend supply chain... People are ready for technology that verifies authenticity and provides helpful information directly from the medicinal product itself.
Sales & Marketing Ensuring product authenticity in the pharmaceutical industry... This year has seen a rapid rise in the demand for Ozempic due to it being popularised by celebrity endorsements online, leading to a shortage of product.
News Astellas pays $285m for Audax cancer drug, and other deals Astellas takes an option on a cancer immunotherapy developed by Audax for up to $1.34bn, with Gilead and Teva also adding to their pipelines.
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