PPC

Sales & Marketing

PPC ads often contain so little text that they avoid direct claims. Many consist only of a brand name, a link, and limited copy.

Patients

At LSX World Congress 2026 in Lisbon, Portugal, web editor Nicole Raleigh spoke with Hans Schambye, CEO of BOOST Pharma.

Sales & Marketing

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.