pharma advertising

News

FDA Commissioner Marty Makary has called DTC ads for medicines a "public health crisis" as the industry prepares for a regulatory crackdown.

News

HHS and FDA announced a new policy change that would require pharma companies to list drug information much more extensively in broadcast ads.

Sales & Marketing

Brian Coane, health partner at Leith, talks sensitivity, maximum impact, and overcoming the fear of getting humour in pharma advertising wrong.

News

US Senators Bernie Sanders and Angus King have introduced a bill that seeks to ban direct-to-consumer (DTC) advertising by the pharma industry.

News

Once again, Congress has introduced a bipartisan bill to eliminate the tax deduction for pharma ads. But will this bill fair differently under Trump?

Sales & Marketing

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients