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patient services

Patients
80/20 Rule

Why the ‘80/20 Rule’ does NOT rule the specialty pharmaceuti...

Editor's Picks

  1. Novo, Lilly sign MFN pricing deal with Trump administration
  2. Pfizer said to have matched Novo's $10bn bid for Metsera
  3. AZ's Q3 sales reach record $15bn, but it holds guidance
  4. UK facing alarming loss of scientific talent overseas
  5. uniQure poleaxed as FDA blocks Huntington's therapy
News
NICE backs Roche's non-Hodgkin lymphoma drug Columvi

NICE backs Roche's non-Hodgkin lymphoma drug Columvi

NICE backs NHS use of Roche's Columvi as a second-line therapy for a form of non-Hodgkin lymphoma affecting thousands of people in the UK each year.

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How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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