patient engagement

Views & Analysis

Close up view of young woman holding ginseng vitamins and minerals pills in hand with capsule bottle on table. High angle view

Why you need a better online strategy for black box products

Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.

Articles

Hooray for patient engagement teams

Patient advocate Andrew Schorr welcomes pharma's efforts to listen to, and work with, patients and calls for company-wide support for these new initiatives.

Views & Analysis

The patient segmentation model

Dividing patients into groups based on how they behave towards their condition aids understanding.

Why you need a better online strategy for black box products

Hooray for patient engagement teams

The patient segmentation model

AZ claims another win for Imfinzi in frontline liver cancer

Using AI-driven synthetic personas to take your insights fur...

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