News UK study takes aim at ‘silencing’ of patient voices Focus is on why patients can be deemed unreliable when relating experiences with their illness.
Patients Sponsored PEER report: Building a bridge between patient advocacy and ... Understanding how to build a communication bridge between non-profits and industry.
News Is pharma patient centric? Not according to most doctors Only 45% of healthcare professionals say industry is doing a good job putting patients first.
Patients Join the dots between providers to untether DCT potential Dots must be joined between stakeholders for DCTs to drive efficiency and patient centricity.
Market Access Why we need to support healthcare’s vital acceleration What do I mean by vital acceleration?
Patients Patient centricity and the changing pharmaceutical vista Late last year, pharmaphorum caught up with Dr Karen Mullen, chief medical officer and VP of clinical & medical affairs at global drug development consultancy Boyds.
News DNA testing can help right racial imbalance in breast cancer Study suggests routine genomic testing could correct well-established disparities in breast cancer survival rates between white and black women.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
