patient centricity

Views & Analysis
Handicap businessman discussing while sitting with colleague in creative office

Can people with Duchenne be in charge of their own lives?

Progress in health and social care in European countries is helping many boys with Duchenne muscular dystrophy (DMD) to extend their lives beyond what was once dreamed possible, and to take control of their lives as they grow up and become men.

Views & Analysis
doctor is sending result of medical test to patient on tablet computer

Improving health literacy is in pharma’s interests

Patients who understands the information provided about their health are more likely to adhere to a medicine regime and feel empowered to take steps towards healthier lifestyles. To what extent are pharma companies taking the initiative?