Views & Analysis How Merck is stepping up for patients Patient centricity is a priority for Merck and its Executive Vice President and Head of EMEA Region for Merck Biopharma Global Commercial Operations, Chris Round, outlines what practic
Views & Analysis Pharma must live and breathe patient centricity Patient-centric programmes that ignore the ‘BREATHE’ principles will fail to hit the mark and leave patients behind, according to NexGen Healthcare.
Partner Content Partner Content What do patients want? Find out at EuHIC 2018 Finding out what the patient really wants. EuHIC 2018
Views & Analysis Patient access at risk: should stakeholders take an orchestr... Now is the time to work more harmoniously together to improve patient access to innovative treatments.
Partner Content Partner Content What annoys us? The patient's and doctor's view, EuHIC 2018 ... Healthcare event from the perspective of the patient
Views & Analysis Five practical steps to patient centricity How can pharma marketers put patients at the centre of product strategy and help improve their conditions?
News Lily gets FDA nod for SERD-CDK 4/6 combo in breast cancer Eli Lilly's imlunestrant (Inluriyo) for breast cancer has received a new FDA approval, in combination with CDK4/6 inhibitor abemaciclib (Verzenio).
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