patient centricity

Oncology

Communication problems holding back new cancer treatments

Cancer immunotherapy is revolutionising oncology – but the Havas Lynx Group’s chief medical officer Vernon Bainton argues that the incredible progress is creating a new

Views & Analysis

The young woman support the elderly woman

Beyond patient centricity – supporting the support network

Our new patient-centric world has already gone “beyond the pill”, and now it’s going beyond the patient. There’s a growing awareness that we need to look after the friends and family w

Sales & Marketing

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Start-ups and tech giants are the future of pharma marketing

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the opportunities are tremendous.

Views & Analysis

Practical tool to address real patient information needs

Everyone benefits when patients are informed and empowered – we know that. Adherence rates are higher, services run smoother, outcomes are stronger.

Events

Partner Content

7th Annual Pharma Anti-Counterfeiting & Serialisation 20...

7th Annual Pharma Anti-Counterfeiting & Serialisation 2018 “Competences to Combat Counterfeits”

Slider in home page

He ain’t heavy – learning about a sibling’s DMD diagnosis

It’s common for patients to want to know more about what’s causing them to be ill and their DMD diagnosis and it’s the same for their families – however long that road may be.