patient centricity | pharmaphorum

Wednesday 4 February 2026

patient centricity

Views & Analysis

medical data

Finding stories in data: how can all learn to speak the same...

Communication is key when talking about tearing down barriers to data collection or explaining risk and benefits.

Oncology

eye-on-innovation-16x9-V-Bainton

Communication problems holding back new cancer treatments

Cancer immunotherapy is revolutionising oncology – but the Havas Lynx Group’s chief medical officer Vernon Bainton argues that the incredible progress is creating a new

Views & Analysis

The young woman support the elderly woman

Beyond patient centricity – supporting the support network

Our new patient-centric world has already gone “beyond the pill”, and now it’s going beyond the patient. There’s a growing awareness that we need to look after the friends and family w

Sales & Marketing

Best Internet Technology concept of global business. Elements of this image furnished by NASA. Businessman connecting his business project, social networking or teamwork organization.

Sponsored

Start-ups and tech giants are the future of pharma marketing

We are living in a revolutionary time of scientific change and innovation in pharma marketing – and the opportunities are tremendous.

Views & Analysis

Practical tool to address real patient information needs

Practical tool to address real patient information needs

Everyone benefits when patients are informed and empowered – we know that. Adherence rates are higher, services run smoother, outcomes are stronger.

Events

7th AC 2018 - (700x400px size banner)

Partner Content

7th Annual Pharma Anti-Counterfeiting & Serialisation 20...

7th Annual Pharma Anti-Counterfeiting & Serialisation 2018 “Competences to Combat Counterfeits”