patient centricity

Partner Content
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Partner Content

Mistrust in medical research: a patient perspective

In medical research, trust has traditionally been hard-fought for. Terms like “lab rats” and “guinea pigs” are often used in conversations about clinical trials.

Views & Analysis
Boosting the impact of patient services

Boosting the impact of patient services

New research from Accenture has revealed that adoption of patient support services hasn’t improved since 2015 despite increasing pharma investment.

Views & Analysis
DeepDive Patients and Partnerships

Deep Dive: Patients and Partnerships

As this issue’s title suggests, patient centricity is about more than just talking points and marketing strategies – it requires companies to truly listen to, engage with and partner with t