A short piece of genetic code, whose only mission in life is to make more copies of itself, has bought entire countries to their knees and killed thousands of people across the world.
In the age of smartphones and virtual reality, NHS trusts must evolve their approach to reach patients, and can look towards a future of clinically proven personalised digital therapeutic t
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.