NHS market access

Sales & Marketing

Solution Spotlight: IQVIA Market Access Launch Pad

IQVIA Market Access Launch Pad is a dynamic and comprehensive suite of tools designed to support pharmaceutical companies in their product launch readiness.

Views & Analysis

Pharma must adapt to embrace the opportunities of a new-look...

Fundamental changes to the way the NHS is structured and funded are afoot – and pharma needs to adapt to this new way of working.

News

NHS staff 'feel unprepared for digital transformation'

A survey of NHS workers has found that almost two-thirds feel they are unprepared for the digital transformation objectives of the 10-Year Plan.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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