Views & Analysis Medical meetings: Blockbuster or Netflix? Paul Tunnah asks whether medical meetings will remain relevant in a digital world, and how they might adapt.
News Ashfield creates new global healthcare comms alliance Ashfield Healthcare Communications has joined forces with the Argon Global Healthcare Network to create a new global alliance.
News J&J jumps on the MFN pricing train Johnson & Johnson is the latest pharma group to agree a Most-Favoured Nation (MFN) drug pricing deal with the Trump administration to avert tariffs.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
