Views & Analysis Medical meetings: Blockbuster or Netflix? Paul Tunnah asks whether medical meetings will remain relevant in a digital world, and how they might adapt.
News Ashfield creates new global healthcare comms alliance Ashfield Healthcare Communications has joined forces with the Argon Global Healthcare Network to create a new global alliance.
Oncology Hernexeos and what’s next, with Vicky Brown At Reuters Pharma USA this week, Boehringer Ingelheim's Vicky Brown spoke with us about the company's recent approval for Hernexeos in NSCLC.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
