Ashfield creates new global healthcare comms alliance

Ashfield Healthcare Communications Doug Burcin

Ashfield Healthcare Communications has joined forces with the Argon Global Healthcare Network to create a new global alliance.

Argon is one of the largest international networks of independent healthcare agencies, whose existing partners include Guidemark in the US, Learner Adams Bones and Spink Health in the UK, and China’s Zan Healthcare Communications.

Ashfield Healthcare Communications president Doug Burcin (pictured above) said: “I am delighted with this partnership in that it continues to deliver on our approach to being a truly global micro network.

“We have a well-established presence in the UK, Germany, Japan and US for delivering our solutions at the intersection of science, data and creativity so we are excited to come together with the Argon Global Healthcare Network to be able to deliver this on an even more global scale.”

By combining its capabilities with the Argon network, Ashfield Healthcare Communications said it would be able to offer complementary service offerings and greater geographical reach as well as "a non-holding company approach" to the global environment.

Pascal Joncour, managing director at Argon Global Healthcare, added: “The rapidity of innovation in healthcare and med tech, combined with the proliferation of news sources, means that getting your message seamlessly to the right people has never been more important.

“With our new alliance we can help established companies and scale-ups around the world simply and efficiently create meaningful stories, gain strategic alignment on a global scale, while assuring quality and compliance at a local level.”

Healthcare professional meetings guidebook for pharma

Meanwhile, Ashfield’s Meetings and Events division has launched a guidebook for pharmaceutical companies looking to engage healthcare professionals through medical meetings and events.

The Science of Healthcare Professional Meetings Guidebook is based on the findings from Ashfield’s study and whitepaper of the same name, which looked at how healthcare professionals would like to see meetings and events evolve to better-fit their educational needs.

Gavin Houston, Ashfield Meetings and Events’ CEO, US, said: “The truth is, HCPs have high expectations when they attend medical meetings and there is no ‘one-size-fits-all’ solution.

“But there are tangible considerations and strategies that can be integrated based on their preferences. Employing these strategies enables meeting planners to deliver a truly differentiated HCP attendee experience.”