It’s often the case that different functions within your organisation are working with the same KOLs – whether it’s across indications, franchise, or even R&D.
Over the past few years there’s been a significant increase in the number of technology tools and platforms, our included, that Pharma is using to manage every step of the KOL engagement cycle - id
Global Medical Affairs teams must proactively track, manage and engage with their most important KOLs. As part of this, they must identify, map, segment, and plan these engagements.
Global Medical Affairs teams must proactively track, manage and engage with their most important KOLs. As part of this, they must identify, map, segment, and plan these engagements.
KOL Management is a broad term that, in our minds, refers to the complete life cycle of identifying, mapping, segmenting, planning, engaging, and interacting with KOLs. From beginning to end.
KOL Management is a broad term that, in our minds, refers to the complete life cycle of identifying, mapping, segmenting, planning, engaging, and interacting with KOLs. From beginning to end.
While immunotherapy has transformed the treatment of many cancers, it has failed to make much of an impact in advanced ovarian cancer, and AstraZeneca is hoping to change