industry predictions

Patients

2025 predictions and AI trends for pharma executives

The role of technology – particularly artificial intelligence (AI) – is top of mind for pharma executives this year (if it isn’t already).

Sales & Marketing

The AI edge: Redefining commercial excellence in 2025

Biopharma companies are increasingly turning to artificial intelligence (AI) to enhance customer-focused commercial strategies, driving more tailored engagement and improved operational eff

Market Access

Looking ahead in 2025 and MHRA reliance

International reliance is a mechanism whereby certain medical devices could access the UK market more quickly if they have already been approved by a comparable regulator, rather than under

Digital

Smart search to seamless care: How AI will transform experie...

The world changed when GenAI emerged two years ago with the introduction of ChatGPT.

Digital

embracing AI illustration of man on hand

Biopharma’s AI rally: Readiness not hype in 2025

The drumbeat of AI advancements over the last year has left us all breathless, wondering which benchmark will be broken next and which new problems we can solve in biology.

R&D