HCPs

Digital

How social media is helping clinicians on the front line in ...

Social media is unique in its capacity to gather insight into the thoughts and opinions of large numbers of healthcare professionals (HCPs) quickly.

Digital

Relevance and impact: Connecting with HCPs in the digital ag...

What’s the best way to influence physician behaviour? This is the pharmaceutical industry’s billion-dollar question.

Patients

Dr TikTok will see you now

As Gen Z engages with healthcare services, Dr Tik Tok and Nurse Facebook become major players.

Sales & Marketing

PAs and NPs: Insights spotlight on advanced practice provide...

Physician associates (PAs) and nurse practitioners (NPs) have received widespread attention in the past few years.

Market Access

Nine for 2023, part three: thriving or surviving?

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry

Sales & Marketing

Experts share tips for training MSLs in a world that needs t...

Medical Science Liaisons (MSLs) have an important role to play in today’s health ecosystem.