HCP engagement

Sales & Marketing

New Era: New Skills

The world is re-balancing but the pharmaceutical industry’s engagement with HCPs has been tilted on its axis sending time-honoured engagement tactics into disarray.

Sales & Marketing

Four ways emerging pharma companies can launch and scale con...

An unexpected benefit of healthcare professional (HCP) engagement going digital in 2020 is that sales teams have more opportunities to spend quality time with doctors.

Sales & Marketing

Doctor using mobile smart phone, work on laptop computer with notebook and medical stethoscope on the desk at office. Telehealth, telemedicine or medic tech concept.

Mind the gap: Are you delivering what HCPs value or what you...

Since the onset of the Covid-19 pandemic, life science companies have acted quickly to address the evolving digital needs of healthcare professionals, with mixed success (see graph 1).

Sales & Marketing

Reshaping events in pharma

Healthcare professional (HCP) engagement experienced significant shifts during the acute phase of the pandemic, as COVID-19 forced a rethink of traditional pharmaceutical sales and marketin

Partner Content

Partner Content

Fishawack Health welcomes expert-led dermatology initiative ...

White Papers

Utilising content metrics to improve digital engagement

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner a

New Era: New Skills

Four ways emerging pharma companies can launch and scale con...

Mind the gap: Are you delivering what HCPs value or what you...

Reshaping events in pharma

Fishawack Health welcomes expert-led dermatology initiative ...

Utilising content metrics to improve digital engagement

The long-delayed promise of the microbiome, with Sam Possemi...

How to meet your physicians where they are online

HCP engagement

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