HCP engagement

White Papers

4 ways to embed data-driven best practice in pharma HCP comm...

Virtual communications between sales reps and HCPs jumped significantly during 2020, making it more important than ever for pharma companies to maintain up-to-date customer data. O

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Webinars

The digital transformation of pharma’s physician engagement ...

The exact shape of healthcare’s post-COVID ‘new normal’ is still being framed, but it is clear that some trends are already taking shape - and one of the key ones is digital transformation

News

EPG Health's Medthority website for doctors

EPG Health launches personalised HCP website Medthority

Digital medical publisher EPG Health has launched a new independent website for doctors called Medthority.

Views & Analysis

Engaging HCPs through digital media

The ubiquity of digital technology allows pharma reps to communicate with healthcare professionals (HCPs) through their preferred channels, making a positive difference to engagement, relat

White Papers

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Remote HCP engagement – still a struggle for life science co...

Life science companies are failing to achieve their full digital potential, particularly when it comes to the use of remote channels for effective physician engagement.

Views & Analysis

The value of live video to pharma

From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.