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FCB David Prater Jamie MacCarthy-Morrogh

FCB Health opens Frankfurt office as part of European expans...

FCB Health has expanded its global footprint, opening a new office in Frankfurt and bringing its network ambassadors model to Amsterdam and Zurich.

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FCB Health combines AREA 23 and Hudson Global

FCB Health evolves Hudson Global into Area 23 On Hudson

FCB Health has evolved its Hudson Global agency into a new offering that will be under the leadership of its Area 23 communications agency.

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Setback for MSD as German court blocks Keytruda SC launch

A court in Germany has granted an injunction that will prevent MSD from distributing the new, subcutaneous version of its cancer drug Keytruda.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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