ePI

Market Access

The benefits of ePI for patients and the planet

With one change made by one pharmaceutical company, we could save half a million trees every year. Imagine the impact if the change was made across industry.

Market Access

Exploring the potential of FHIRs and e-labelling

Fast Healthcare Interoperability Resources (FHIRs) allow fast to bu

Patients

Interview with Matt Wadyka at Reuters Pharma USA 2026

Making direct-to-patient work, with Matt Wadyka

Matt Wadyka, chief client strategy officer at Inizio Medical, spoke to pharmaphorum about the ins and outs of direct-to-patient programmes in pharma.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

Editor's Picks