Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis What does your pharma brand mean to patients? Pharma companies can differentiate themselves and win support if they take actions that patients find informative.
News Daiichi and AZ pull Dato-DXd filing in Europe too AstraZeneca and Daiichi Sankyo have decided to voluntarily withdraw their EU marketing application for Dato-DXd in lung cancer.
Digital Sponsored The AI effect in pharma commercial strategy: From data to re... Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.