Views & Analysis The power of pharma brands: successful prescription product ... Nurturing a pharma brand and implementing 'emotional selling' can help a product stand out from the competition.
Views & Analysis What does your pharma brand mean to patients? Pharma companies can differentiate themselves and win support if they take actions that patients find informative.
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.