Views & Analysis The art of gamification Games have the power to make people happy and benefit health.
Views & Analysis Data: underpinning health R&D Big data initiatives positioning the UK as a desirable location for R&D.
Views & Analysis Social intelligence – Getting beyond the buzz Pharma needs to embrace a more active ‘social intelligence’ approach.
Views & Analysis Fifteen uses for Botox you never knew doctors talked about Other possible benefits include pain and depression.
Views & Analysis Three ways to transform your results with digital Understand the habits and preferences of target markets in detail with AI.
Views & Analysis Pharma marketing requires a global approach The industry must update its strategy for the digital age.
News Madrigal builds in MASH with $4.4bn+ Ribo alliance Already sitting on a blockbuster therapy for MASH, Madrigal has beefed up its pipeline with six siRNA candidates licensed from China's Ribo.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
