digital HCP engagement

White Papers

Transform patient experience with intelligent hyper-personal...

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisatio

Sales & Marketing

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.

Sales & Marketing

Pharma’s roadmap for successful online engagement with HCPs

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has cemented this, with half of HCPs accessing such resource

Debates & Insight

How to optimise pharma’s digital HCP engagement

Pharmaceutical companies face a ‘digital imperative’ to engage with healthcare professionals through their preferred mix of channels if they are to bridge the gap between the value a compan

Transform patient experience with intelligent hyper-personal...

Deep Dive: Communications and Commercialisation

Pharma’s roadmap for successful online engagement with HCPs

How to optimise pharma’s digital HCP engagement

Neurogene drops high-dose arm in Rett study after death

Coming soon: The Life Sciences Industry Report 2025 – insigh...

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digital HCP engagement

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