Views & Analysis Patient personas can help drive behaviour change Creating patient personas from large data sets can drive greater understanding of patients' behaviours.
Views & Analysis Better clinical trial management Streamlining processes can improve clinical trial management, in terms of speed, quality and better collaboration.
Views & Analysis Better customer engagement: Is your data letting you down? The pressure is on for better quality, more granular customer data.
Views & Analysis Healthcare innovation needs block chain The technology behind Bitcoin can facilitate trusted data sharing and unlock innovation in healthcare through distributed ledgers.
Views & Analysis Five trends impacting life sciences in 2017 Cloud technology can transform sales and marketing strategy.
Views & Analysis Tailoring analytics for business success Advanced analytical techniques can define customer needs and improve processes.
News Ambrosia's sweet $100m round, and other biofinancings Our latest crop of biofinancings has a nine-figure round for Ambrosia, with Pinnacle Medicines, Immutrin, and Gilgamesh Pharma also raising new funds.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
