Views & Analysis Providing a positive customer experience through pharma cont... Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien.
White Papers Sponsored Customer experience in healthcare - a strategic priority for... Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.
News NICE backs first targeted therapy for ALK+ lung cancer Roche's Alecensa has been recommended for routine NHS use as an adjuvant treatment for ALK-positive non-small cell lung cancer (NSCLC), the first targeted therapy for this indication.
Sales & Marketing Sponsored Global reach, personal touch: Mastering customer engagement ... In today's interconnected pharma market, the ability to scale engagement across borders is essential for survival and growth.