Views & Analysis Providing a positive customer experience through pharma cont... Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien.
White Papers Sponsored Customer experience in healthcare - a strategic priority for... Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.
News NHS staff 'feel unprepared for digital transformation' A survey of NHS workers has found that almost two-thirds feel they are unprepared for the digital transformation objectives of the 10-Year Plan.
Sales & Marketing Sponsored How to meet your physicians where they are online A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.