CRM

Sales & Marketing

accelerating the trial-to-treatment pathway

Europe’s commercial leaders prepare for a faster trial-to-tr...

By improving cross-functional connectivity and customer choice, life sciences leaders are overcoming Europe’s field access challenges.

Sales & Marketing

Harnessing CRM to drive innovation, strong customer experien...

Life Sciences companies are embracing Customer Relationship Management (CRM) platforms to streamline operations and drive business growth in an increasingly complex landscape.

Digital

The meaning of digital innovation: the pharmaphorum podcast

This instalment of the podcast considers the meaning of digital innovation, both in pharma and outside the industry, and features digital transformation leader Edwin Erckens.

Views & Analysis

What CX Tech Innovations Options Are Ripe for Consideration?

Innovation is often driven by frustration.

Views & Analysis

Is Your Current Customer Engagement Solution the Best Choice for All Markets

Reality Check | Is Your Current Customer Engagement Solution...

Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably.

Views & Analysis

Omnichannel customer-centric teams and the future of pharma ...

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, accord

Europe’s commercial leaders prepare for a faster trial-to-tr...

Harnessing CRM to drive innovation, strong customer experien...

The meaning of digital innovation: the pharmaphorum podcast

What CX Tech Innovations Options Are Ripe for Consideration?

Reality Check | Is Your Current Customer Engagement Solution...

Omnichannel customer-centric teams and the future of pharma ...

Sarepta pulls plug on Duchenne exon-skipping drug

Enabling site success: Key insights to reducing burden and i...

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-About pharmaphorum
-Articles
--eyeforpharma Barcelona 2015
-Audio
-barelonalive 2016
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--Diabetes
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--DMD Main
--LHON Main
-ESMO2016
-ESMO2016-related
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--ASCO-slider
--ASCO-pp
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-Slider in events
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-Slider in views and analysis
-Slider in webinars
-Slider in whitepapers
-Spotlight
--Understanding HCPs
--Future of Generics
--Frontiers Health 2022
--Frontiers Health 2021
--Behavioural Science
--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
-Startups
--Views & Analysis
--News
-System
-Top pharmaceutical companies
--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
--GlaxoSmithKline
--Gilead
--AstraZeneca
--AbbVie
-Top pharmaceutical companies
--Merck Inc
-Top stories
-Transversal Categories
--Brexit
--Clinical
--Digital and Social Media
--US
---Articles
--UK & Europe
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--Clinical
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--US
--UK & Europe
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--Rare diseases
--R&D
--Pharma Market Access
--M&A
-Top stories
-About pharmaphorum
-Top pharmaceutical companies
--Gilead
--Merck Inc
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--GlaxoSmithKline
--Bristol-Myers Squibb
--AstraZeneca
--AbbVie
-test webinar
-System
-Startups
--News
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--Live webinar
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--ASCO-slider
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--ASCO 2018
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--LHON Main
--DMD Main
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--Diabetes
-Cancer
-barelonalive 2016
-Audio
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--eyeforpharma Barcelona 2015
-Slider in whitepapers
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--pharmaphorum-live
-Roundtables
--AZ-roundtable-interviews-2017
--AZ-roundtable-biographies-2017
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-Slider in webinars
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Spotlight on
-AI in Pharma Marketing
-ASCO 2019 and the future of oncology
-ASCO 2019 Live coverage
-Behavioural Science
-Frontiers Health 2021
-Frontiers Health 2022
-Frontiers Health 2023
-Frontiers Health 2024
-Future of Generics
-Understanding HCPs
-World Without Disease Summit
-The Future of Generics

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