CRM

Digital

The meaning of digital innovation: the pharmaphorum podcast

This instalment of the podcast considers the meaning of digital innovation, both in pharma and outside the industry, and features digital transformation leader Edwin Erckens.

Views & Analysis

What CX Tech Innovations Options Are Ripe for Consideration?

Innovation is often driven by frustration.

Views & Analysis

Is Your Current Customer Engagement Solution the Best Choice for All Markets

Reality Check | Is Your Current Customer Engagement Solution...

Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably.

Views & Analysis

Omnichannel customer-centric teams and the future of pharma ...

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, accord

Partner Content

A Message to Pharma CIOs: Optimizing Salesforce Improves Sec...

By Jennifer Mercer, CEO of M

Views & Analysis

COVID drives a customer experience shift in life sciences CR...

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer experience – and those who stick to old ways of working will be left in the dust, acc

The meaning of digital innovation: the pharmaphorum podcast

What CX Tech Innovations Options Are Ripe for Consideration?

Reality Check | Is Your Current Customer Engagement Solution...

Omnichannel customer-centric teams and the future of pharma ...

A Message to Pharma CIOs: Optimizing Salesforce Improves Sec...

COVID drives a customer experience shift in life sciences CR...

J&J files Carvykti for earlier use in multiple myeloma

Spotlight on the World Without Disease Summit

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