CRM

Sales & Marketing

Harnessing CRM to drive innovation, strong customer experien...

Life Sciences companies are embracing Customer Relationship Management (CRM) platforms to streamline operations and drive business growth in an increasingly complex landscape.

Digital

The meaning of digital innovation: the pharmaphorum podcast

This instalment of the podcast considers the meaning of digital innovation, both in pharma and outside the industry, and features digital transformation leader Edwin Erckens.

Views & Analysis

What CX Tech Innovations Options Are Ripe for Consideration?

Innovation is often driven by frustration.

Views & Analysis

Is Your Current Customer Engagement Solution the Best Choice for All Markets

Reality Check | Is Your Current Customer Engagement Solution...

Do your sales reps drive a Ferrari? Probably not. Would they like one if you offered it to them? Probably.

Views & Analysis

Omnichannel customer-centric teams and the future of pharma ...

If pharma companies are to live up to their decades-old patient-centric promises then marketing budgets need to move from brands and franchises to omnichannel customer-centric teams, accord

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