communications

Views & Analysis

Responding to dynamic shifts in value communications

OPEN Health’s Beth Lesher and Annemarie Clegg examine what the convergence of medical communications and market access means for pharmaceutical companies.

Views & Analysis

Emotional empathy is driving brand equity

How the COVID-19 pandemic is forging pharmaceutical brands into better shape.

Digital

What future for pharma in a digital world?

Heads of innovation, communication and digital strategy in pharma reflected at Frontiers Health 2018 on the implications of technological changes.

News

Hilversum, The Netherlands - April 03, 2014. Image of a touch screen Android phone with social media apps.

Russian Twitter bots spread false vaccine information - stud...

Social media bots and Russian trolls spread false information about vaccines on Twitter during the 2016 presidential election period, according to new research.

News