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commercialisation

Sales & Marketing

Communications and Commercialisation

Deep Dive: Communications and Commercialisation

The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.

Sales & Marketing

HCP

The post-COVID future of physician sample access and engagem...

Building modern commercialisation strategies requires pharma to find the right balance of old ways and new approaches, says Cardinal Health’s Jennifer Baughman.

Views & Analysis

Reimagining commercialisation with AI

Reimagining commercialisation with AI

We speak to Indegene’s Gaurav Kapoor to find out how he thinks pharma’s sales and marketing model needs to change and why AI is the solution.

Views & Analysis

Eyeforpharma 2019: Dan Spacie

Eyeforpharma 2019: Dan Spacie

Syneos Health’s Health Trend Ten report says that comme

Editor's Picks

Novartis snaps up PI3Kα breast cancer drug in $3bn deal

US court says pharma giants must face False Claims suit

Meningitis outbreak in UK prompts call to widen vaccination

US judge rules Kennedy's vaccine changes 'unlawful'

Generic semaglutide in India, and other weight-loss news

News

Lilly bags FDA okay for Wegovy pill rival orforglipron

Lilly bags FDA okay for Wegovy pill rival orforglipron

Eli Lilly has claimed US approval for oral GLP-1 agonist orforglipron, setting up a market clash with Novo Nordisk's first-to-market Wegovy pill.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights further

Sponsored

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company