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business transformation

Sales & Marketing

People, leadership, and change efforts: A Q&A with Mark Gree...

A new Q&A seeks to provide insights on how to build change programmes that actually work – from clinical teams to board level.

Views & Analysis

Set of 5 hydraulic swictes found on farm machines.

Medical technology and digital: primary levers for change

What steps can traditional pharma and medtech companies take to update their processes to support a move to more agile, digital business models?

Editor's Picks

Makary says FDA will "end two-trial dogma" for approvals

NIH Director Bhattacharya will temporarily run CDC

MSD and Mayo Clinic team up on AI drug discovery News

Number of UK biotech companies rising, says report

NHS study will pick apart mental illness with data science

News

NHS "isn't delivering equitable care for rare diseases"

A Genetic Alliance UK report claims the NHS is failing to meet the needs of many of the 3.5 million people in the country who live with rare diseases.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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