Digital Transitioning from CRM to intelligent engagement Rolling out new systems is usually not the hardest part. The bigger shift lies in how engagement is structured and executed.
Sales & Marketing People, leadership, and change efforts: A Q&A with Mark Gree... A new Q&A seeks to provide insights on how to build change programmes that actually work – from clinical teams to board level.
Views & Analysis Medical technology and digital: primary levers for change What steps can traditional pharma and medtech companies take to update their processes to support a move to more agile, digital business models?
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
Digital Sponsored Discover a new era of healthcare panel engagement: Grounded ... A new webinar from Konovo will address some of the critical topics impacting today’s healthcare market research industry.