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business transformation

Sales & Marketing

People, leadership, and change efforts: A Q&A with Mark Gree...

A new Q&A seeks to provide insights on how to build change programmes that actually work – from clinical teams to board level.

Views & Analysis

Set of 5 hydraulic swictes found on farm machines.

Medical technology and digital: primary levers for change

What steps can traditional pharma and medtech companies take to update their processes to support a move to more agile, digital business models?

Editor's Picks

UK and US agree zero tariffs on pharma – with price rises

FDA clears trial of 'vectorised' ALS antibody from VectorY

Tracy Beth Hoeg will be fifth CDER head this year

FDA takes steps to limit non-human primate testing

FDA could hike user fees for ex-US drug programmes

News

CDC panel votes to scrap hepatitis B birth dose advice

CDC advisers vote to overturn decades of US policy and abandon endorsement of universal hepatitis B vaccination for newborns in the US.

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Sales & Marketing

Physicians walking and using tablet devices

How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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