biopharma

R&D
AI into research

How pharma can incorporate AI into research

The use of artificial intelligence (AI) in the biopharma industry has the potential to revolutionise drug discovery and development, as well as improve patient care.

Views & Analysis
digital interactions with healthcare professionals

Results gap between digital leaders and laggards

Karl Goossens, director of commercial analytics at Veeva Systems Europe, recently spoke with pharmaphorum, discussing how effective omnichannel execution drives revenue and productivity.