Patients The humans the algorithms can't reach Patients don’t start, stay on, or return to therapy because they receive a notification at the right time.
Patients Delivering the right behavioural ingredients for the moment,... Lirio's Dr Amy Bucher discusses the risks of the declining trust in healthcare institutions from a behavioural science perspective.
Digital Designing personalised digital experiences that engage healt... Healthcare professionals (HCPs) expect digital experiences to be as seamless and personalised as the apps and services they use in their daily lives.
Sales & Marketing Importance of choosing the right POC marketing partners in h... With the fast-paced tech transformation of the healthcare marketing industry taking place, making the right choices when selecting point of care (POC) marketing partners can make or break a
News Novartis snaps up PI3Kα breast cancer drug in $3bn deal Novartis has agreed to buy a PI3Kα-targeting drug for breast cancer from Synnovation, a potential successor to its Piqray brand, for $2bn upfront.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
